How can we better understand the brand KOOZIE and expand the product line into tumblers
Project Duration - 10 Weeks
Team - 8 Members
Focus - Product (drinkware)
design
Final Deliverable - 3D models
Design Brief
BIC Graphics came to us with a challenge. The client wanted to expand on their KOOZIE product line and leverage the brand name by developing KOOZIE branded tumblers. We were asked to take the next 10 weeks to develop families of 2-3 tumblers that would be launching in the market by July 2017. Each of these tumblers should have a distinct design element that is to be carried throughout the range. An element that is timeless, appealing to a wide range of audiences and that incorporates current and future KOOZIE brand values.
Research Insights
We received a wide range of research conducted by the BIC Graphics team but also conducted much of our own research with online and in-person surveys. Much of this research led us to public insights that helped us understand more of what features and qualities we needed to design for. This research led us to a list of pros and cons that people have found with their existing travel drinkware and allowed us to start with the knowledge of what we need to address going into the design process. This list was a large part of the designs that we ended up coming up with for our final deliverables.
Ideation
Prototype and Testing - Tumblers
Prototype and Testing - Mechanisms
Concept Feedback and Refinement
Final Concepts
Eleven was designed on the foundation of the ideal KOOZIE experience. Eleven is a vacuum insulated tumbler because the KOOZIE brand is world renowned for their superior insulation. The body is then wrapped in a full sleeve koozie for a more comfortable and familiar experience. The lid has a spring loaded button, which is pressed, then swiveled, to provide a confident closure. Once pressed, the button can be rotated right or left to give a choice of openings for the desired beverage.
ELEVEN
Klopek
Klopek began with the timeless tapered body that is seen in the everyday disposable coffee cup. Through multiple iterations of the design, a new form emerged. A subtle and elegant taper to the tumbler catches the highlight while still maintaining a traditional look that will last. The pull-tab offers a nod to the iconic KOOZIE tag and offers an addictive click sound as the spout is opened and closed. The narrow band at the base of Klopek continues to acknowledge the brand language KOOZIE has worked so hard to establish.
Hopson
Hopson’s minimal profile is sure to satisfy the fast-paced lifestyle of the demanding professional. In order to provide the best of experiences for both hot and cold beverages, Hopson was designed with two openings. A flick of the thumb on the front slide will hold open a smaller top spout for sipping a hot beverage. A slide back to the right will seal and lock the tumbler, while a further push to the left will allow the lid to hinge open and reveal a larger spout for a more refreshing draft of a cold beverage. Simply close the lid and the slider will reset itself back to the sealed, locked, position with a satisfying click.
